Miami Marlins Rebrand
Served as lead designer for the brand launch campaign from initial concepts, teaser campaign, full campaign launch and logo reveal and 2019 season assets.
Created assets ranging from print and digital marketing, office stationary, signage/ banners/wallscapes, OOH, social media graphics, art direction for photography, illustrations and several other campaign components.
Marlins 25th Anniversary
Served as lead designer for the 25th Anniversary, establishing the look and feel for the weekend. Created various graphics including digital marketing and social assets, billboards, bus wraps, TV graphics, print collateral, giveaway items, souvenir soda cup and in-game headshots & graphics
Just Gettin Started was the 2018 brand refresh campaign for the Miami Marlins. Launching after the All-Star Game, the campaign focused on reaffirming our commitment to build a team and ballpark to be proud of and tell the story of the hard work and dedication that the team is putting in that represents spirit and culture of Miami.
Created a giveaway poster celebrating J.T. Realmuto becoming an all-star along with social and digital graphics for the selected players for the MLB All-Star Game and Future’s Game along with graphics for our Final Vote candidate
Game of Thrones night assets including in-game graphics (main and supporting boards) and marketing promotional assets
The new twist for the 2018 season was fans could purchase specific seating sections based on the the house they wanted to support which included a specialty t-shirt design.
Designed the overall look and feel for the theme night based off of “Solo” and created assets including a giveaway poster, t-shirt, social graphics and marketing promotional assets
Created look and feel for digital promotional assets and draft pick announcements
Free T-Shirt Friday was an extremely successful single-game ticket initiative for the 2017 season. Due in large part of creating fun concepts we thought fans would enjoy and incredibly lucky timing.
We created shirts for several players but best example of this is the Grand Slam Donuts shirt. At the time we thought it would be a fun shirt to give to fans because they would understand the joke behind it. First baseman Justin Bour once wore a shirt that said "I want abs but I want donuts more" on tv, so the idea was to make him his own donut shop logo. It just so happened that after we created the shirt, Bour went on a home run tear gaining local and even national attention. Not only did the fans love it but so did Bour.
He began promoting the shirt on his social media accounts, he wore it in press conferences, he spoke about it on MLB Network's "Intentional Talk", he used donuts as a funny gag during his Home Run Derby performance and it even led to him having his own donut at local donut shop the Salty Donut.
Each season the Marlins host a variety of heritage nights encouraging fans to come out to the ballpark and celebrate their nationality. For the 2017 season, we gave fans jerseys displaying their countries' colors. In total we created jerseys for the Dominican Republic, Venezuela, Puerto Rico, Nicaragua, Mexico and Japan.
A selection of graphics created that celebrated a variety of player accomplishments from the 2017 season.
Game of Thrones night assets including in-game graphics (main and supporting boards), social media graphics, and bobblehead promotion and box design
Problem:
Momentum Consulting is a professional IT services firm that has consistently been rated as one of the best companies in South Florida. The problem is, as one of the top companies, they lack the deserved marketing presence and consistency across their marketing materials.
Solution:
Design and create materials/graphics that reinforce the companies branding and message, utilizing the company's colors and typeface. My overall goal with each piece was to create a culture of consistency in the company, even creating a style guide for future use.
To kill time, I tend to use illustrator to draw some of my favorite NHL players. Doing these exercises a couple of times each week, early in my college career, really improved my comfort with the pen tool and illustrator in general... but really it's mainly because I like hockey and drawing.
To kill time in-between classes, I used to practice my illustrator skills by drawing some of my favorite soccer athletes. Now I just do it for fun.