Honoring Lionel Messi's 8th Balon D'Or win we modified our club crest and created a special theme night to celebrate the GOAT
2024 season look and feel for Inter Miami's social channels
After years of speculation and rumors, Inter Miami finally confirmed that Sí (yes), Lionel Messi is signing with the club along with former Barcelona teammates Jordi Alba and Sergio Busquets.
The players were officially unveiled later that week to a sold out stadium in an event named "La PresentaSíon" that was broadcasted worldwide on AppleTV amassing 3.5 billion views.
I had the incredible opportunity to concept, design, pitch and get internal approval from ownership on Inter Miami's uniforms (and shoe) before collaborating with Adidas to achieve the final on-field product.
The Heartbeat Kit went on to become the all-time best selling jersey in MLS history and the 2Getherness shoe was the fastest selling shoe in MLS history.
Illustrated the Houston Texans 2023 NFL Draft Class for use on social and on collectible trading cards given out at one of their games
2022 season look and feel for Inter Miami using the La Palma jersey as the focal point for all creative
Created branding for Ronaldinho and Roberto Carlos' Celebrity Soccer Match including event logo, jerseys and promotional assets.
Miami Marlins Rebrand
Served as lead designer for the brand launch campaign from initial concepts, teaser campaign, full campaign launch and logo reveal and 2019 season assets.
Created assets ranging from print and digital marketing, office stationary, signage/ banners/wallscapes, OOH, social media graphics, art direction for photography, illustrations and several other campaign components.
Marlins 25th Anniversary
Served as lead designer for the 25th Anniversary, establishing the look and feel for the weekend. Created various graphics including digital marketing and social assets, billboards, bus wraps, TV graphics, print collateral, giveaway items, souvenir soda cup and in-game headshots & graphics
Just Gettin Started was the 2018 brand refresh campaign for the Miami Marlins. Launching after the All-Star Game, the campaign focused on reaffirming our commitment to build a team and ballpark to be proud of and tell the story of the hard work and dedication that the team is putting in that represents spirit and culture of Miami.
Created a giveaway poster celebrating J.T. Realmuto becoming an all-star along with social and digital graphics for the selected players for the MLB All-Star Game and Future’s Game along with graphics for our Final Vote candidate
Game of Thrones night assets including in-game graphics (main and supporting boards) and marketing promotional assets
The new twist for the 2018 season was fans could purchase specific seating sections based on the the house they wanted to support which included a specialty t-shirt design.
Designed the overall look and feel for the theme night based off of “Solo” and created assets including a giveaway poster, t-shirt, social graphics and marketing promotional assets
Free T-Shirt Friday was an extremely successful single-game ticket initiative for the 2017 season. Due in large part of creating fun concepts we thought fans would enjoy and incredibly lucky timing.
We created shirts for several players but best example of this is the Grand Slam Donuts shirt. At the time we thought it would be a fun shirt to give to fans because they would understand the joke behind it. First baseman Justin Bour once wore a shirt that said "I want abs but I want donuts more" on tv, so the idea was to make him his own donut shop logo. It just so happened that after we created the shirt, Bour went on a home run tear gaining local and even national attention. Not only did the fans love it but so did Bour.
He began promoting the shirt on his social media accounts, he wore it in press conferences, he spoke about it on MLB Network's "Intentional Talk", he used donuts as a funny gag during his Home Run Derby performance and it even led to him having his own donut at local donut shop the Salty Donut.
A selection of graphics created that celebrated a variety of player accomplishments from the 2017 season.
To kill time, I tend to use illustrator to draw some of my favorite NHL players. Doing these exercises a couple of times each week, early in my college career, really improved my comfort with the pen tool and illustrator in general... but really it's mainly because I like hockey and drawing.